Executive snapshot
Veteran-owned brain supplement brand. Single source of truth — change any input in Settings and every calculation updates here.
| Product | Website | Amazon | Event | COGS | Web GM | Web GM% | Amz GM | Amz GM% |
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| Category | Monthly | Annual | % of total |
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All channels
DTC, Amazon, Events, Retail. Enter units sold and revenue auto-calculates from Settings prices.
| Month | Orders | Original | Mushroom+ | Ashwa+ | Bundles | Gross $ | Refunds | Discounts | Net $ |
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| Month | Units | Gross $ | Amz Fees | FBA Fees | Ads | Refunds | Net $ | COGS | Gross Profit |
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| Partner | Location | Status | Wholesale $ | Units Placed | Units Sold | Revenue $ |
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Operating expenses
Software, services, retainers. Status flags highlight subscriptions needing review or cancellation.
| Service | Channel | Cycle | Monthly | Annual | Status | Notes |
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| Date | Vendor | Description | Amount | Method | Notes |
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Manufacturing & stock
Vox Nutrition invoices. Track every batch, total spend, and destination.
| Date | Invoice | Items | Units | Total $ | Destination | Notes |
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Pipeline & performance
Every event from prospect to post-mortem. Booth fees, activation costs, units sold, ROI.
| Date | Event | Location | Status | Booth Fee | Activation $ | Travel $ | Units Sold | Revenue $ | Net $ | ROI |
|---|
Partners & commissions
Track all partner payouts — sales sourced, commission earned, payments made.
| Partner | Type | Channel | Sales Sourced $ | Commission % | Commission Owed $ | Paid $ | Balance $ |
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| Date | Amount | Notes |
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Monthly income statement
Revenue, COGS, Gross Profit, OpEx, Net Income. Rolls up automatically from Revenue and OpEx tabs.
Revenue forecasting
Three scenarios. Edit any assumption to see how the year plays out.
| Assumption | Conservative | Moderate | Aggressive |
|---|
| Month | DTC $ | Amazon $ | Events $ | Retail $ | Total Rev $ | Gross Profit $ |
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Relationships
Event organizers, retail buyers, partners. Track every contact and follow-up.
| Name / Org | Type | Last Contact | Follow-up | Status | Est. Value $ | Notes |
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Global settings & assumptions
Single source of truth. Change any price or COGS here and every tab updates automatically.
| Product | Website (DTC) | Amazon | Event / Promo |
|---|
| Setting | Value $ | Notes |
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| Scenario | Structure | Notes |
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